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The sign that brings your brand to life

From the local shop to the national chain, a well-designed sign attracts, distinguishes and sells. LED, neon, acrylic or cut letters: we manufacture bespoke and deliver throughout France.

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The history of signs

From engraved stone to LED neon: 2,000 years of signage

Signs have accompanied commerce since Antiquity. From the painted frescoes of Roman thermopolium to today's programmable LED signs, they tell the story of craftsmanship, commerce and the city.

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Antiquity — stone and fresco

From Antiquity, bakers, taverns and Roman thermopolium indicated their trade through painted frescoes, engraved bas-reliefs or hanging objects. In Pompeii marble signs have been found depicting a loaf, an amphora or a phallus (a symbol of prosperity).

Middle Ages — the pictogram reigns

Facing widespread illiteracy, signs became purely pictographic: a mortar for the apothecary, a key for the locksmith, a crescent for the baker. Hanging above the street on wrought-iron brackets, they were so numerous that a royal ordinance of 1669 regulated their size and height.

Renaissance — wrought iron and guilds

Signs became works of art. Locksmith-blacksmiths competed in ingenuity to create brackets, scrolls and ornate supports. Guilds imposed standards and the sign became a true marketing tool ahead of its time.

18th-19th century — gas, electricity and enamel

Hand-painted enamelled sheet-metal signs invaded commercial façades. Gas lighting then electricity (late 19th c.) made signs visible at night. The first illuminated signs using incandescent bulbs appeared.

1910 — the invention of neon

Frenchman Georges Claude presented at Paris's Grand Palais the first neon sign. His company Claude Neon Lights conquered the world. Neon became the emblem of glamour, from Broadway to Piccadilly Circus to the Champs-Élysées.

21st century — LED and eco-responsibility

LEDs progressively replaced neon: 10× lower consumption, 5× longer lifespan, programmable colours. Dynamic and connected signs appeared. Regulations impose night-time switch-off and light sobriety.

From the Pompeii fresco to the connected LED sign, one constant: to be seen, to stand out, to make one's brand exist in public space.

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